The problem is that if merchants introduce more protections to safeguard e-commerce, they run the risk of losing customers.
Catholic priest is murdered in Syria—‘we continue to feel the presence of ISIS’
He noted that the rollout of 3D Secure, an EMVCo technology for securing e-commerce payments, was abandoned by merchants once they realized it was leading to higher cart abandonment rates. An improved version is being tested now, but many merchants are hesitant to embrace it.
The lack of friction is causing many segments to witness an increase in fraud. BORIS is easy to carry out because merchants are becoming more customer-centric, meaning that they likely have permissive return policies to please the customer. October 30, Doing more with less One central finding in the Fraud Attack Index is that the quantity of fraud attacks is decreasing in many segments. Publisher Name.
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